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“Salum” is a term that has its roots in the Latin language, evoking the image of the “open sea”: the open horizon, the waves fading into the distance, the freedom of travel. It is the beginning of a sensory journey in which each fragrance becomes a route to follow.
The sea is the heart, but not the only protagonist: around it, winds, scents, and landscapes intertwine. Salum tells the story not only of water, but also of what surrounds it - nature, atmospheres, and the promise of places yet to be explored.
It was born from an idea by Massimiliano Minorini, an art director with extensive experience in the world of perfumery. With Salum, he has created a project that blends design and marine imagery, transforming olfactory notes into experiences to be lived.
our journey has just begun.
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